BRANDING
CLIENT Personal Project
RESPONSIBILITY 100%
WORK PERIOD 2020. 03 - 2020. 03
THIS PROJECT IS NOT OFFICIAL.
Butler : Lim
BUTLER: LIM is a guesthouse and hotel management franchise with more than 10 branches in Busan. 'Service', 'Clean', and 'Safety' are the top mottos, and in that sense, the butler who serves was taken into account as the brand name 'BUTLER: LIM'. But the formal BUTLER: LIM had an unrefined brand system. Therefore, to redefine the unique image of BUTLER: LIM and to convey the brand experience, the visual identity work was carried out.
Concept
BUTLER: The symbol of LIM is taken from the image of a 'butler'. The image of a “butler” has long established itself in our perceptions, with a neat ribbon tie, a beard on a sturdy mouth, and a bowl on the hand. 'BUTLER: LIM' was expressed by selecting these three categories and interpreting each story. The goal of the minimal design symbol is to make the users of 'BUTLER: LIM' feel the expertise of a butler at a glance.
Professional
‘BUTLER: LIM’ is attentive and has a great eye, and always shows a thorough look at self-care. In addition, the attitude of experts is consistent at every moment. 'BUTLER: LIM' always sticks to its duty.
Service
With'BUTLER: LIM', we always provide a high-level of 'service' so that you can feel comfortable, pleasant, and enjoyable, and are prepared to design a special trip. You can experience the special feeling of 'BUTLER: LIM' in various areas of life.
Story
Users of 'BUTLER: LIM' communicate with each other through stories between various people, and when they all create a relationship, it accumulates and becomes history and experience. We hope that each person will complete their own story with 'BUTLER: LIM'.
